grist for the mill
A not-so-secret research cacheThursday, October 23, 2003
MIKE WENDLAND: Spam pushes many to stop using e-mail: "Surprisingly, despite the anger and skepticism survey respondents voice toward spam, one-third report pursuing an offer made in a spam message by clicking on a link to find further information. And 7 percent had actually ordered a product or service that was offered in an unsolicited e-mail.
Pew said it didn't collect enough data to make broad assumptions on those figures. It theorizes that many of those purchases through spam were made before the consumer had a lot of e-mail experience.
But it notes that some bulk e-mailers claim that a positive response rate of even 0.001 percent can be profitable. With 15 billion spam messages being sent out each day, the Pew report suggests a lot of money is still being made."
Pew said it didn't collect enough data to make broad assumptions on those figures. It theorizes that many of those purchases through spam were made before the consumer had a lot of e-mail experience.
But it notes that some bulk e-mailers claim that a positive response rate of even 0.001 percent can be profitable. With 15 billion spam messages being sent out each day, the Pew report suggests a lot of money is still being made."
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